Who we are
Blasé&Caine is a boutique fashion agency specialising in the strategic development and wholesale representation of premium international brands in New Zealand. Our mission is to introduce each label to the market with clarity, care, and long-term potential.
Founded in 2012 by Danielle Blase, Blasé&Caine was born from a deep passion for fashion, design, and meaningful relationships. After years working abroad with leading advertising agencies in Canada and top-tier fashion distributors, Danielle returned home with a vision: to bring beautifully curated international fashion to New Zealand, blending her global experience with a local sensibility.
With over a decade of experience in brand positioning, retail strategy, and seasonal merchandising, Danielle offers a sharp yet quietly confident approach to everything she does.
Her commercial instincts are matched by her deep love for textures, fabrics, and the people behind the brands. She brings an intuitive sense of market rhythm, a strong eye for detail, and a commitment to design-led fashion. Clients consistently speak of her empathetic, warm, and friendly nature, as well as her impeccable attention to detail, negotiating skills, persistence, and sound market knowledge. Her integrity and ability to navigate the nuances of the New Zealand retail landscape have earned her a trusted place in the industry.
At Blasé & Caine, we believe in building brands with intention. We support designers in growing sustainably and with integrity—offering not just market access, but a true partnership rooted in understanding, insight, and genuine care.
Danielle Caine
Our Services
Wholesale Representation
Our Blase & Caine Showroom
Blase & Caine represents a curated portfolio of refined, design-led brands within the New Zealand market. Through strong, longstanding relationships with premium retailers, the business provides established pathways to market for international labels seeking thoughtful, sustainable growth. From seasonal range selection to in-market positioning, every step is handled with care, clarity, and an understanding of local nuance.
Brand Consulting
For emerging and established brands alike, Blase & Caine offers tailored consulting across brand development, merchandising strategy, and retail alignment. Whether refining a collection for wholesale, navigating a new market, or enhancing sell-through, Danielle brings sharp insight, discretion, and over a decade of hands-on experience to each collaboration.
Contact Us
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